Are you a big or small business that is looking to gain traction in the new year? Maybe your brand has already experienced huge growth in 2021 and is eager to continue on that lucrative path. On the other hand, perhaps you are pushing forwards but still seeing little results in terms of sales and revenues. In today’s digital era, the best way a company can connect to its target audience is through effective digital marketing strategies. With a fresh calendar year of opportunity ahead, make a plan today to implement these practices into your business model. Let’s get right to it, then! Here are our best nuggets of advice for foolproof digital marketing success.
Ensure Websites are Mobile Friendly
Nowadays, mobile phones account for a huge majority of sales and online users. After all, the convenience of smartphone surfing cannot be understated, as many consumers prefer to browse and shop on-the-go. To meet this growing need, your brand must have a website and landing page that is suitable for mobile. The second a user feels that the mobile UX/UI experience is poor, they will click out of your website and boom – just like that, a potential sale is lost. A mobile-responsive site is one with design, functionality, and navigation that work just as well on a smaller sized phone screen as they do on a desktop one.
How many of these strategies is your brand already using?
Increase Brand Awareness with Promotions
Choosing market-appropriate promotional products is an ideal way to get more people talking about your products out in the world. Whether it’s a discount, limited-time offer, or special giveaway, promotions should be targeted directly to your main audience pool and feature an attractive value proposition. An excellent example of this can be seen in the context of the online sports betting industry. As more providers make their way onto the scene, brands are utilizing various promotions such as no deposit bonus codes to attract new and existing users. This not only makes it more appealing for sports fans to interact with their favorite players and teams through wagering but also heightens users’ knowledge of certain brands and increases the likelihood they will return in the future.
Prioritize SEO and Content Marketing
SEO, or ‘Search Engine Optimization, is a term that you’ve most likely heard thrown around a time or two when talking about digital marketing strategies. This technique helps your brand rank high on Google searches, ensuring that more visitors are reaching your site each and every day. Content marketing and SEO work hand-in-hand, as content is fitted with specific keywords provided by SEO strategists. However, a brand should aim to pump out as much content as possible while paying attention to quality, grammar, and multi-media elements such as videos and photos. Businesses also want to include only content that is relatable to their target audience. For example, a digital brand that sells beauty products online would want to have a blog filled with articles that boast titles like ‘Tips for the Perfect Skin Care Routine’ or ‘Beauty Must-Haves when Traveling’. At the end of the day, if SEO content is not intriguing and valuable, it won’t reach the right people.
SEO is one of the main sales drivers for businesses worldwide
Market with Social Media Influencers
It’s clear that social media is only growing in popularity, especially as more and more users see the benefits of becoming influencers. If your brand hasn’t looked into influencer marketing, there is no better time to do so. This new year, expand your social media presence by using those that already have huge platforms. With influencer marketing, brands get more people interested in their products and influencers to receive more followers, causing both parties to benefit equally.
So, there you have it! Don’t waste another minute and tap into these useful tips as soon as possible. The important thing is to remember to be flexible in today’s ever-changing, technologically advanced world and to embrace the new ways of marketing as they come.
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