TikTok is an ideal platform for artists and their songs to gain quick popularity. You have numerous features for displaying your talents, getting followers, and earning money from TikTok video creation. However, it is challenging to promote music on TikTok. Lil Nas X used TiKTok for marketing his music. He puts much energy into his uploads, resulting in the engagement he receives from his audience.
Good content creation requires a lot. You have to upload fantastic videos to be ahead of the fierce competition among musicians in the music industry. Sadly, it can be discouraging if you get no results after much effort. Despite some musicians experiencing such a disheartening situation, you can still achieve your goals on TikTok.
This article will help if you want to gain recognition or followers; or earn from your track on the platform. It will give you insights into common TikTok music promotion mistakes that artists make. You will also find helpful marketing tips that TikTok Advertising Agency uses to promote its clients’ music appropriately.
Know the audience
It is best to understand the behavior of TikTok’s audiences before you promote your music on the platform. Get acquainted with them and find out their interests. You can study TikTok’s artists in your genre and their audience. Note their content style and the hashtags they use. You can look through TikTok’s non-music communities with similar interest or are of the same age as your expected good audience.
Basics you should know
Short content, about 30 seconds-long videos, do better on TikTok than long one. You don’t have to upload your entire song. Don’t use extended captions as people watch and listen on TikTok, not read. It will scare people from your video, and you won’t get views on them. Ideally, a caption of 9 words or less will be better.
Use only hashtags that are relevant to your music for its promotion. A trending hashtag that isn’t related to your tracks won’t make people watch, like, and engage your content. Besides, don’t repost videos you uploaded on other platforms on TikTok. You have to create fresh content to ensure the successful promotion of your music on TikTok.
