Most of us visit a business or two on a daily basis while commuting back and forth. If you ever care to notice, you’ll see that we all opt for the same businesses time and again usually. The simple reason behind our choices is that we recognize the brands and trust their quality.
This is why businesses carefully pick a communications firm when it comes to their brand story. The right branding you see can make or break your business, which is why taking this step as cautiously as possible is necessary.
An expert firm will know just what web design to pick for you, the elements that displease users and the sort of comprehensive theme that will make your brand a winner. There are multiple elements that one has to consider when it comes to branding and any misjudgment could make a business lose popularity.
You will hear industry exerts harping on and on about the importance of right branding and there are several reasons why. Let’s take a look at those below:
Table of Contents
1. Right Branding is the Face of the Business
The whole idea of why we push for the right branding is because it’s what the customers come to identify about a business. It’s the face they relate to when they see a brand’s mention. Hence, the more easily recognizable a brand is, the more people will remember it.
A lot of elements make this possible, including online logos, PPC ads, large format prints, billboards, and whatnot. The more you shorten your delivery method, the more you’ll make your brand easily recognizable to the masses.
Even stats prove that the audiences love engaging with brands they can remember easily no matter where they see it. Some great examples in this regard would be the logos of famous brands like Nike, KFC, and Starbucks, etc.
2. Easily Searchable
For businesses that exist online, it is even more necessary to be easily searchable. Meaning viewers must be easily able to spot your page within moments of searching or else your brand popularity will diminish.
Perhaps the average estimate of 3.8 billion people carrying out internet searches on a daily basis is evidence why brands must be easily recognizable online. Since we’re all Google users, we are all also aware of the fact that despite the millions on businesses online, only a few appear in the top searches on Google’s first page.
Can you guess what the most critical element behind this is? Why it is your company’s name of course!
You have probably guessed what we’re hinting at. Yes, your brand’s name is the next most important element and if you don’t get it right, your company won’t get too famous. Choosing a company name that is just right and immediately embedded in the memory of the audience is a challenge.
If you get really smart and lucky with your domain name, you’ll already be half successful in the corporate world.
3. Insensitive Branding
This is often a huge mistake many companies commit, although unintentionally. In trying to get creative and witty with their branding, companies often come up with ads that just strike the wrong cords with the masses. Instead of becoming an instant hit, brands become instant enemies of the audiences creating a nightmare for their PR teams.
Look at the example of Mc. Donald’s in the U.K. This very famous global brand once used the concept of a deceased father’s son buying fish sandwiches from the eatery because it was the only thing he had in common with his dad. The insensitive subject came out looking emotionally abusive and repulsed the viewers to the extent that the brand had to take down the ad rapidly.
Hence, the crux of the idea is that branding that uses controversial or emotionally sensitive concepts could totally tarnish the business. Better to avoid them altogether!
4. Core Principles
Branding is primarily a reflection of the core principles on which a business operates. Consumers do not fail to notice anything, even the tiniest detail. Your branding is your portrayal of the values you have built your business upon. Remember, your customers will identify you with those and will perceive who you are and what your business is about through your branding.
Hence, it is highly important to choose the typography, graphics, colors, imagery, and other elements very carefully and wisely. All these components convey key messages to your customers and show them what your business is all about.
If you don’t get the branding right, it will fail to reassure, persuade and impact your target audience!
5. Brand Voice
Most importantly, your brand must have a voice that sits well with the crows. Using a consistent, respectful, decent, and friendly tone is the most essential element. This means that all the communication that business owners conduct on their company’s site, social media handles, advertisement campaigns and etc. must be the same as their brand story.
Final Thoughts
Branding encompasses all those elements that make a brand’s profile come together and makes it recognizable in a crowd. Many elements make up the brand, including the brand’s logo, media profiles, website, advertisements, brand story, and more.
Branding is also the face of the business, through which people come to recognize and trust it. Any misjudgment or error in creating a brand’s image can make or break the business.
