In the digital age we live in, it can be easy to dismiss or forget about more traditional marketing methods. Even if these are tried and tested advertising techniques that have been proven to work time and time again. Direct mail marketing is a prime example of this.
If you’ve never tried your hand at this advertising method, now might be the perfect time to start. Did you know that 59% of people in the US enjoy receiving mail from brands about new products? If you’re not tapping into this demographic, you’re seriously missing out.
Read on to learn more about direct mail marketing, why it’s important, and what trends we can expect from it in the future.
Direct Mail Marketing: The Oldest Form of Advertising?
Since the invention of the printing press in the 15th century, people have been creating flyers, brochures, and letters to let others know important information. Direct mail marketing might just be the oldest form of advertising, so the fact that it’s still around today is pretty impressive when you think about it.
But there’s a simple reason it’s stuck around so long: it works. Time and again, businesses return to direct mail marketing for the personal touch it offers to consumers. It’s customizable, targeted, and tangible.
What’s Great About Direct Mail Marketing?
One of the best things about direct mail marketing is the value for money it offers. In comparison to mounting an in-depth and elaborate digital campaign, the cost of printing flyers and brochures is far, far lower. No matter how creative you want to make them.
Another reason businesses love direct mail marketing is because of how personal it is. It’s one thing to see an advertisement on your computer screen, it’s another to hold a piece of marketing material in your hands. As well as this, it is now possible to personalize campaigns even further by including the name and location details of recipients.
Future Trends: What to Expect?
It’s an exciting time for direct mail marketing. While technological advances may at first appear to hinder the progress of traditional advertising methods, they are actually helping them. It is possible to print faster, add personalization, and create elaborate designs that would never have been possible even a few years ago.
One of the most exciting concepts borne out of the combination of traditional advertising and modern technology is that of the video brochure. Yes, that’s right. It’s now possible to send customers and clients an even more personal message with the inclusion of a recorded video.
The Importance of Direct Mail Marketing
Direct mail marketing is affordable, personal, and most of all, it gets results. Consider adding it to your advertising arsenal today to boost your business and open yourself up to a whole new demographic. If you’ve found this article informative, don’t forget to check out the rest of our stuff.