More than 93 percent of Americans use the internet, which means exploding potential for different types of digital marketing. With more and more Americans using computers and smartphones to access information, digital marketing options are plentiful.
What is digital marketing? It’s better than print, radio, and television. You can focus your digital marketing options on the platforms your customers use daily and change them instantly.
Here are the common types of digital marketing.
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Digital Marketing Begins With Search Engine Optimization
Online search engines are the digital yellow pages. SEO or search engine optimization allows you to develop content for your small business marketing strategy. Search engines will then rank you high up when customers search for your product.
For example, if you run an auto detailing business, small business marketing can include blogs about how best to keep your car clean. Using specific keywords and popular phrases will make sure your company ranks at the top. Writing engaging blogs and content keeps your customers informed while creating loyalty to your brand or service for trusted information.
When developing a digital marketing strategy, using SEO will get more potential customers to your digital platforms.
Social Media
Putting your business on Facebook, Instagram, and Twitter is essential when developing your small business marketing options. When marketing for businesses, using social media reaches people searching on their desktop computer, tablet, or smartphone.
Social media digital marketing tips include posting plenty of pictures of your product or service to digital platforms. At the click of a ‘post,’ you can immediately share the most popular items of your business or something you’re looking to promote.
Testimonials are great digital marketing options. Ask your best customers to post a video of why they like your business. If that doesn’t work, get a quote and post it digital billboard.
When considering types of digital marketing, social media is engaging. Likes, shares, and constant updates can improve your small business marketing.
Email Marketing
When a customer visits your business, either online or in-person, ask if they want to sign up for an email newsletter. Since email marketing content is all digital, there’s no cost to print!
A small business marketing strategy, including small business marketing, means you can customize the content you send to your customers. You can send them as often or as little as you like. You can update your email marketing with little effort.
Emailing content means your customers can forward and ‘pass along’ to other potential customers when marketing for businesses. The ability and to reach new audiences are endless!
Common Types of Digital Marketing
What is digital marketing? The common types of digital marketing to increase sales and customers are search engine optimization, social media, and email. Each one of these digital marketing tips can help improve your customer base.
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