In 2020, Americans consumed more wine than people in any other country. And while much of the wine sold in the United States is imported from countries such as Spain, Argentina, and Italy, many people prefer wines produced in their home country.
With the American wine market doing so well, it’s the perfect time to start a new winery. Nevertheless, the journey to business ownership can be complicated, and you may feel especially unsure of how to begin making wine and selling it.
If you have these concerns, don’t worry! In this post, we will help you sort out the steps you need to take to plan for and open your new winery! So keep reading to learn them all!
Create a Vision
Before you can create a winery, you need to reflect on some important questions, such as:
- Why do you want to open a winery?
- How will you set your winery apart from others?
- What kind of experience would you like your customers to have while drinking your wine?
Once you answer these questions, you’ll have a vision for your winery and can start to think of a name, logo, mission statement, and other branding elements.
Choose Your Location and Grapes
As a wine aficionado, you may already have a clear idea of which grapes you’ll grow and the wines you will produce. Yet, if you already have a location for your winery, you should ensure that the weather is appropriate for your preferred types of grapes.
Moreover, if you do not yet have a location, you should search for one in an appropriate climate. Remember that most grapes thrive in warmer conditions, such as those in the Mediterranean or California.
Build a Business Plan
As a small business owner, you will need to come up with a well-developed business plan, including a breakdown of how much time it will take to make a profit.
Additionally, your business plan should include your plans to comply with winery regulations and the cost to get licenses and permits. This FSMA compliance checklist is a helpful resource for this step.
Even if you have the best grapes in the world, you can’t make wine without equipment. And, unfortunately, winery equipment doesn’t come cheap.
Yet, you can reduce this expense by only buying what you need to produce your planned quantity of wine for the initial stages. Later, if your demand and profit increase, you can always invest in more equipment.
Market Your Business
Once you have your winery up and running, you’ll need to start marketing it. This stage requires a lot of creativity, as the more proactive you are, the more people will know about your brand. Here are some ideas:
- Announce your grand opening event on social media, TV, and radio stations
- Start a wine and dine event or wine club to appeal to a larger audience
- Include information about your winery on your label to encourage more people to visit your facilities
Of course, if you want sure success marketing your brand, you should work with professionals who know how to get the word out.
Your New Winery Is Just a Few Steps Away
Starting a new winery is an incredibly large task. Yet, after reading this post, you understand what you need to do to make your dream a reality. So, start following these steps today by creating a vision for your brand!
If this post helped you, check out more of our content for small business owners that can help you tackle tasks big and small!