In a recent study, marketers discovered that 77% of the top landing pages were also used as a home page.
This shows that most people don’t understand what a landing page is and how to use it to convert sales, and they are equally confused when it comes down to splash page vs landing page.
But what is a splash page, and what is a landing page? Read on if you would like to learn the difference between the two and how you can use them to your advantage.
What Is a Splash Page?
A splash page appears as you enter a website, and it is the first thing you see as the website loads. It is designed to grab a visitor’s attention and relay information to them quickly in an engaging way.
Splash pages have several functions. They are designed to be fast-loading, not slow up the site speed and impact the overall SEO. Once they have loaded, they can display a quick portfolio of products or services to engage the visitor or offer them choices like a language or different country site.
You can also use splash pages analytically to give you feedback on how users want to engage with your site. If you find that certain splash pages are ignored, you can use this data to update an offer or product. Using this data can help site owners increase splash page conversions by finding the best offers that work for their visitors.
Splash pages are not pop-ups per see, although they do work in the same way. A user can trigger pop-ups at any point in a user’s journey through a site. Splash pages, however, always appear at the entrance to the website and only appear here.
What Is a Landing Page?
A landing page is a marketing tool to build a single, standalone page that users come across via a campaign. They are used to sell or promote an individual product or service.
Landing pages sit apart from the main navigation of the website. The navigation on the landing page is often minimalized or nonexistent to draw the user’s attention fully to the content and draw them into a conversion.
A successful landing page will have relevant content, usually only one link for purchasing the product, and calls to action throughout. The aim is to sell the product or service to the visitor and encourage them to click through and make a purchase.
This is the main difference between a splash page and a landing page. A landing page is only about making the sale, whereas a splash page can offer different functions, including leading the user to a landing page.
To increase landing page conversions, you have to build them with the final goal in mind. They are single-focused utility pages with only the purpose of a sales conversion in mind and anything more, and you will distract the visitor away from the final goal.
You can learn more here about building highly effective landing pages that convert users into buyers.
Splash Page vs Landing Page
When it comes down to splash page vs landing page, the secret is realizing that they each have different goals. If you are looking to convert sales from a marketing campaign or similar, then you need a good landing page. A splash page welcomes visitors to your website and gives them choices.
You need to make sure you use each tool correctly to maximize conversions and grow your website.
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