In the United States, the yearly revenue for the painting industry was $27 billion.
Clearly, there is a market for good painters, but if you’re thinking of hiring someone in commercial painting, you might be wondering what colors to choose.
While a commercial painting company might have all the answers, keep reading to get an idea for yourself!
Table of Contents
Why It’s Important
When choosing a color, it’s important because the color is a powerful tool that you can leverage as a business owner. The color of your business will determine how the customers feel.
For example, some colors attract customers even if they don’t realize it. You may want to make your customers feel calm or relaxed, or you may want them to feel energetic or productive.
However, many businesses also decide to choose neutral colors for their business so they don’t scare anyone away.
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Psychology
When you choose a color, that color can affect people, even if they aren’t aware of it. Because of this, it will help to set a tone for your business.
Each person will feel a different way according to a certain color, but you can find certain colors that follow a general rule regardless of the person.
For example, neutral colors like blue or gray are natural colors. If you’re trying to establish a brand that people are loyal to, these are good colors to choose from.
Green normally hints at success and growth. Yellow or red are energetic, and they can create a lively atmosphere. Think of McDonald’s colors for example!
If you are interested in focusing on discounts or values, you may want to choose orange.
White can either be taken as bland, but some people see it as a neutral, slick, and minimalist look.
Target Audience
Consider also who you’re targeting these colors to. For example, if you’re trying to attract a younger audience, you may want to use different bright colors to catch their attention.
If you want an older audience, you might want to use more neutral and muted colors.
Brand
If you use it on your logo, signage, business cards, website, or more, then you should stick to those colors.
You may want to slightly redo them, but they should be in the same palette. This will make sure that visitors and clients can easily see and identify your building. They’ll also be able to identify your brand.
If you choose the right scheme, then you’ll just be contributing to your customers’ brand recognition and loyalty.
Signage
If you’re just painting a sign that you’re going to have outside of your building, you should choose a lighter exterior paint that will make the sign pop.
If you’re using a darker color, they may not even notice your signs. By doing this, you make sure that everyone can easily find your building.
Productivity
If you’re more interested in painting the interior of your business, you may want to consider what colors will make your employees most productive.
You may want to consider having an accent wall with a dark neutral color, which will be perfect for a place to hang accomplishments to motivate the employees.
However, you may want to use white for the rest of the walls. Some people like using orange, blue, green, or yellow, because these colors are also known to help increase productivity.
Color Association
Keep in mind that your customers will associate different colors with different feelings. This might influence their decision to buy from your company or not.
For example, red can make people feel powerful and strong, and they might make quick decisions. Light blue is more calming, so people might take their time when making a decision on whether or not to buy the product.
Type of Paint
You may want to ask your painter what type of paint they would recommend for their project. Based on that, you may have a limited number of color options to choose from.
There are oil-based, latex-based, and water-based paints. However, those paints come in eggshell, semigloss, gloss, satin, and matte options. The colors may look different in all of those options.
Color Theory
Color theory studies how colors work with each other on a color wheel. Many companies will use four different schemes on the color wheel:
- Complementary
- Triadic
- Tertiary
- Monochromatic
All of these colors working together can leave a great cohesive and consistent impression on your customer, which is great for your brand. If you really want to focus on brand awareness, you may just want to use a complementary color scheme on its own.
A complementary scheme uses two colors that are directly opposite each other on the color wheel. The first color will be the main color, and the opposite color is what’s used for highlights and accents.
For example, orange could be your primary color, and blue what be your accent color. If red is your primary color, green is your accent color.
Learn More About How to Choose Colors for Commercial Painting
These are only a few things to understand about how to choose colors for a commercial painting project, but there are many more factors to consider.
We know that running a business is very overwhelming, but we’re here to help you out.
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