Finding the perfect SEO company to meet your business’s needs is a must, and making the right choice as you choose that team can have real consequences for your SEO. UK companies that make the wrong choice often find real problems like a decrease in traffic and even Google penalties. With the right team on your side, though, you’ll find increased traffic, a better overall user experience on your site, and much more. What are some things you consider as you work to choose the right team to meet your needs? These five should be at the top of your list.
1. Your SEO Company Should Be Able to Offer You Specifics
SEO is a tough task, and even today, many people don’t quite not how it works. That allows many unscrupulous SEO companies to operate. Some of them will tell you that they have a special relationship with Google. Some of them will play into the mystery that often surrounds SEO. The simple reality, though, is that SEO isn’t a mystery, it’s just tough to master. Any SEO company you work with should have a solid understanding of how search engines work and pay close attention to Google’s constantly changing algorithm. There are no shortcuts in SEO, and your new company should be able to tell you that. Make sure they’re able to tell you specifically what they can do, why they might do it, and how it might impact both your site as a whole and your rankings.
- You Should Be Able to Offer Your SEO A Clear Picture of Your Goals
Your SEO company isn’t the only one that should be able to provide information. Instead, you should be able to offer quite a bit of information on your own. When you talk to an SEO company, you should have more than a goal of increasing traffic to your website. Instead, you want to be able to outline specifically what you hope to do with your SEO program. That could be boosting calls to your service center, reducing your bounce rate, or even boosting sales of your flagship product. SEO can do a lot of great things for your company. The key is understanding what it should do for you.
- Googling “Best SEO UK Company” Won’t Find You the Best Pro For You
The best way to find an SEO company that works well to meet your needs is going to be through referral, not a search engine. Most of the lists you’ll find online that include lots of different SEO companies in the UK are not impartial. Instead, those lists are often made after companies pay for a spot on the list. So, if you’re seeing a top company listed again and again, it’s possible that their marketing budget is going to paying for top spots on those lists. A much better way to connect with an SEO company that will help you meet your goals is to talk to other business owners who have connected with an SEO team they already love.
- Metrics Play an Important Role
Even after you know what you want in terms of SEO and you have your list narrowed down to a few companies, you’ll need to be sure that they have the same ideas regarding metrics that you do. SEO companies sometimes call these KPIs, or Key Performance Indicators. These help you understand exactly what’s going on with your campaign. The problem? There’s a lot of data surrounding SEO, so your SEO team should help you understand what metrics make the most sense when it comes to meeting your overall goals. It’s possible to see conversion rates, bounce rates, and even page load time, as well as the all-important organic traffic numbers, so work together to see what you should be examining closely.
- Go For a Team With Regular Reporting
You’re not always going to have time to do a deep dive into what’s happening with your site. That’s why you hired a pro at SEO. UK companies should always be on the lookout for a team that regularly reports on those KPIs and explains your progress carefully. Communication should be at the forefront of your relationship with any SEO professional. Ask how often the team will report to you, who you’ll talk to when you have a question, and how quickly you can expect a response if there’s a problem.
SEO really is a critical part of marketing today, but so is choosing the right team to help. Do a solid search before you pick a team so you can land on one that will truly enhance your business.
Hitesh is a digital marketing strategist and entrepreneur with more than 12 years of experience in digital marketing, start-ups, branding, and customer acquisition strategies. Hitesh is the CEO and Founder of Reposition Group, which encompasses a number of companies in the digital sector including SEO.co.uk, Reposition.co.uk, and Bouncezap.com, amongst others.