No wonder so many marketers are asking how to get more YouTube subscribers. Demand drives creators to upload more than 72 hours of content each minute.
That’s 103,680 hours of content per day! In the following article, we look at the five tips you’ll need to make your mark.
1. Create Great Content
YouTube is a hub of great content, but that doesn’t mean it gets the audience it deserves. The reason for this is the sheer volume that creators post every single day. To grow your following, you have to commit to three core principles of content creation.
Something to Say
Producing videos as a numbers game won’t fool anyone. Yes, you have to post frequently, but each video that you do should have a message or piece of value that your audience can take from it.
That means teaching your audience how to do something. It means providing information or insights they can’t get anywhere else. It also means daring to take chances and entertain them at the expense of your safety net.
Audiences expect you to be authentic for them. If not, they’ll just go to one of your many competitors.
Great content is about reinvesting in yourself. In early videos, audiences may be a bit more forgiving as you seek to find your voice and figure out editing software.
With time, however, they expect a slicker, smoother experience. Pay attention to how long you hold on to a shot, cutting out empty footage that adds nothing of value, and how you transition from one point to the next.
It should go without saying that you have to make your videos easy to find. Audiences use search terms to find the videos they want to see.
Algorithms pick up on those terms. If you’re naming your video “creatively” in a way that doesn’t indicate what it’s about, neither humans or bots are going to be able to find it.
2. Harness Other Assets
Your YouTube channel is one of the most powerful tools you have to grow your following. However, it’s not the only tool. Here are two that could slip past you if you’re expecting only your channel to do all the work.
Virtually every social media network relies on video to get people clicking and keep them engaged. Short videos work on sites like Instagram and TikTok, while more long-form content shows up on Facebook.
Pay attention to the videos you’re posting on YouTube. How can each one be shortened, lengthened, or repurposed to grab eyeballs and drive people to your channel?
Other Blog Posts
Your text-based blog posts are another great source of driving growth. How? By embedding the video into the body of the post itself.
As readers show interest in your blog posts, they’re probably going to check out the videos that go with them. That’s at least if you’re making sure the videos are relevant and complementary to the information they’re getting from the post.
3. Check Your Packaging
YouTube subscribers are not showing up strictly to watch videos. They usually have a specific purpose in mind. You’ll know what those purposes are the longer they use the platform to discover preferred content.
When growing a following of any type, the structure is supreme. Think of your platform as a website. You wouldn’t expect visitors to just find everything out by clicking random, poorly labeled links.
Use playlists to steer your users toward content that is relevant to a specific want or need. Playlists group these related videos under one overarching topic so the user will be able to go down the proverbial rabbit hole of your video content more easily.
Also, while you’re at it, consider marking each video with your brand identity. Impression marketing still matters.
The more people see your brand, the more they start to trust it. Producing videos frequently will get that branding seen for longer periods of time. That will help other marketing channels grow, which makes it easier to grow your YouTube identity as well.
4. Include a Call to Action
One of the best YouTube tips we can give you is to not skimp on your call-to-action (CTA). A CTA is exactly what it sounds like. It gets the user to act.
That action can mean they watch the next video in a series, click through to your website, or make a purchase from your website. Whatever you want them to do, give them the opportunity.
An Offer They Cannot Refuse
One way to grant them the opportunity is to make them a compelling offer. This could mean a discount, an interesting cliffhanger, a timed offer, or a direct call to subscribe. The more value you can add to a CTA the better.
Multiple vs. Single CTA
Some video creators prefer to insert multiple calls to action in a single video by making clickable annotations throughout the video. Others just have one specific purpose and save the CTA for the end.
There’s no right way to do it, and there’s only one wrong way. That means not including one at all. You can use this complete guide to learn more about crafting a good CTA.
5. Interact With Your Community
Among the biggest reasons why you should use YouTube is the fact that so many people choose to engage on the platform. Commenters are quite active, for better and worse. That said, the comments section can be helpful for growing your subscribers.
Responding to Comments
Don’t be intimidated by rude commenters. You can set the tone and the standard for what is acceptable behavior in the comments section.
From there, make sure you respond to every comment that you can. At least, each one that commands a response or feels like an opportunity to deepen a connection.
Using Feedback to Keep Generating Content
An engaged community helps keep you in content ideas as well. By interacting more with them, they will interact.
From those interactions, new questions and intriguing comments will emerge. These can guide further research and result in future videos that would not have existed without talking to your community.
Stop Wondering How to Get More YouTube Subscribers
Instead of wondering how to get more YouTube subscribers, use the tips and resources we’ve presented here to get busy. Activity is your friend when it comes to YouTube growth, so invest in your work and production quality and make subscribing an overall value to your audience.
Best of luck! For more video and digital marketing tips, check out some of our additional posts.