Nowadays, it’s almost as if you don’t exist unless you’re on social media. Billions around the world use at least one social network, and many spend hours and hours navigating through them. However, for businesses, the most important thing is that more and more users use it to look for information on brands, and products or services they want to purchase. So, understandably, we see more and more companies trying to find the perfect formula for using social media channels to promote their business.
Social media provides unique possibilities for promotion, as well as targeting audiences with a series of previously set characteristics, including age, nationality, location, gender, online behavior, and so on. Being able to choose who will see your ads and posts, can greatly increase your chances to reach those who might be interested in purchasing whatever you are selling.
TikTok
TikTok is a newer social media platform if you compare it to Facebook, Twitter, Instagram, LinkedIn, or other networks. But, it’s so ingenious that it didn’t need a long time to become one of the top ten most popular social networks across the globe, with more than a billion active users per month. Many companies have been reluctant to use TikTok, which is one of the reasons why, if you don’t have a profile there already, now is the time to create one.
However, TikTok for business offers great tools and resources that can help business owners promote their brands on this more and more popular channel. Businesses dedicated to the Gen Z audience, or those that offer products or services to the younger generations, can especially benefit from this platform. Learn how to grow your TikTok account by attracting users organically, and creating good content, and soon your brand may end up promoted on millions of smartphones across the world.
There is no doubt that Instagram is one of the most popular social media platforms with the most active users. Nevertheless, Instagram isn’t suitable for every type of business. However, it can be very successfully used to build a strong reputation and brand community, which is always a plus for any company.
The biggest reason why businesses with good Instagram strategies get so much out of their accounts is that it’s based on visual content. Photos, videos, Reels, Stories, memes, and so on, are much more memorable than content in pretty much any other format.
And a well-organized profile, built with a good strategy can serve you as the most effective store window you can hope for. Instagram is a great tool for businesses focused on audiences between 25 and 35 years old even though there are many younger and older Instagrammers.
Almost 40% of the world’s population is on Facebook, which makes it the largest platform and as such a great channel for promoting your business. People of all ages use it, and the average user varies from country to country.
This channel allows many benefits for businesses and provides access to a large number of people, through various opportunities for creating ads on the platform and Facebook Messenger, to not only promote your business but also sell through the app. And thanks to Facebook Business, you can manage different social media networks, and control everything from one place.
LinkedIn is an exceptional network for businesses but not every business can benefit from investing in using it to promote their business. If your ideal clients are other businesses, or in other words, if you are operating a B2B business, whether it’s a SaaS, marketing agency, or any other type of business then LinkedIn is most likely much more suitable for you than TikTok or other networks. And vice versa, if you sell clothes or offer cleaning services, you shouldn’t expect any big success coming from this platform.
Another social media platform with very active users, Twitter can also be a great channel to promote your business. Nevertheless, to use it for that purpose, you need a strong dedication, since it’s primarily focused on interactions, and it requires regular posting and following trends.
On the other hand, Twitter is also precisely the place where many controversies and debates are generated. This is why it can be somewhat risky for businesses. So, if you decide to use Twitter, keep in mind that at some point you may be forced to defend your reputation
Final Thoughts
As a business owner, you have many options for promotion across social media platforms. Each of them comes with its benefits and challenges, but with dedication and help from professionals and/or useful tools, you can create a winning strategy. It’s also a good idea to run accounts on more than one network, to increase your reach.
