How to Start a Fashion Label
Contrary to popular belief, you don’t need to be a graduate from a fashion design school to start your own label. Plenty of successful designers, like Coco Chanel, never got their degrees.
It might seem daunting to follow in their footsteps, but it definitely isn’t impossible. With a lot of dedication and hard work, you too can start your own fashion label. Read on for tips to do so successfully.
Creating a Business Plan
Business skills are just as essential as creativity when it comes to starting a fashion label. From finance to marketing, to choosing a manufacturer and a distributor, savvy business skills are vital to the success of your brand. Fashion brands must consider the same aspects as any other business.
Know Your Skills
First, know your skills. What are you realistically capable of handling? Anything you’re not confident you can feasibly do yourself, plan to outsource it.
It’s also important to explore what you’re good at. What’s your personal style, and how will that express itself in your brand? Your label should be true to you: it’s yours, after all.
Contrary to popular belief, you don’t need to be made of money to start a fashion line. In fact, founder Jenny Wang says you can realistically start a fashion label for less than $50,000. By choosing cost-effective methods, you’ll be able to save on expenses.
Of course, that’s not exactly pocket change. If you haven’t already started saving, you’ll have to do so before you can start your label. You may also want to apply for a loan or seek out investors.
Identifying a Market Need
What makes your label stand out? Why is it different from the hundreds of other similar fashion brands out there? Like any business, you’ll have to identify your niche.
Who’s your target customer? Figure out where there’s a gap in the market for that customer, and work to fill it. Cater to market demand, and you’ll see more success.
Developing Your Brand and Marketing Strategy
There’s a lot to consider when developing your brand. You’ll want to develop your brand story, create a clothing logo, photography style, and more.
In a field that’s inherently creative, you’ll need a creative brand. When customers perceive your business in the right way, it can go a long way in influencing their decision to buy.
Launching Your Fashion Label
So, you’ve got the basics of your plan down. What should you do next?
First, look into more resources to further develop your business plan. Choose a manufacturer, distributor, and make other key business decisions. Will you sell online, wholesale, or start a brick-and-mortar store?
Once you’ve done that, it’s time to take your brand to market.
When making the decision to start your own fashion label, the most important ingredient is an inspiration. Check out our fashion section to get your creative gears turning.