How to Choose a Graphic Design Company for Small Businesses
There’s over 30 million small businesses in the United States. If you’re getting yours off the ground, you know you need great graphic design to make your business stand out.
You know that having great graphics is an important investment. You want your work to look professional from top to bottom.
While the majority of small businesses try to keep costs low by doing graphic design in-house, you might decide it’s time to take the leap and go with the prose. If you’re ready to invest in your company by hiring a graphic design company, here’s what you need to know to find the best one for you.
Be Clear with Your Goals
Before you even start searching for your new design company, lay out what your expectations are. You want to be able to clearly share your ideas when you do have a company in mind.
Do Your Homework
The next phase of vetting a great professional graphic designer is creating a dream list of companies you want to work with. Do your research by reading online reviews and checking out previous works and note what designs you like.
Make a list of your favorite graphic design groups. Write down what you like about their design next to every company’s name and how you think it can work for your business.
After you’ve narrowed down your list of candidates, reach out to them by phone or email. First see if they’re available to work with you and then explain what your goals are.
One of the most important things to look out for is that they understand your small business niche. Bonus points if they’ve worked with people in the same field before.
You can learn a lot about a business from these first impressions. It might help you weed out companies that don’t align with your needs.
Try Them Out
While they will likely have a portfolio to show you, consider giving them a trial product to work on. Giving them a graphic design and marketing project before moving on to your main work will give you an idea if they can follow your lead.
This will not only show whether they understand your needs or not but if they can deliver what you’re looking for on time. You don’t want to bring on a new graphic designer and then discover that your work styles aren’t compatible.
Remember to never ask for any work for free and to pay them for any trial material they do for you. It’s a professional courtesy and you would feel the same if you were asked to provide material for a test run.
Finding a Graphic Design Company
Don’t rush into finding a graphic design company for your small business. It’s important to get it right the first time, and with this guide, you’ll be able to do just that.
Hiring a pro to take on your graphic design is a smart move. If you want to learn more about other ways to boost your small business, check out our other digital marketing articles.