How Does Instagram Work? The Ultimate Guide

How Does Instagram Work? The Ultimate Guide

Since its inception in 2010, Instagram officially has over one billion users and is still growing strong.

It has so far become an incredible marketing platform, raking in as much as $20 billion in revenue in 2019 alone. It has fostered the growth of influencer marketing so much so that brands are willing to spend millions on it.

So what is Instagram? How does Instagram work? What makes Instagram so popular?

If you’re new to Instagram and want to master the art of Instagramming-which is officially a verb by the way-then you’ve come to the right place. There are so many benefits of Instagram that you’ll be glad to have finally joined the app.

In this guide, you’re going to learn as much as you need to about how Instagram works.

What Is Instagram

Instagram is the most popular photo-sharing application in the industry, and there’s no app quite like it. With a wide array of filters and stickers, you get to take your amateur photographs and videos to a whole new level before posting for your followers. Anyone with a smartphone can create stunning photographs for the gram.

Instagram was initially developed by Kevin Systrom and Mike Krieger as an app called Burbn. However, when they realized that it was too similar to already existing apps, they decided to focus on images alone. They decided to get rid of all other features leaving behind uploading photos, liking, and commenting, after which they renamed it to Instagram.

Officially launched in October 2010, Instagram was an instant hit, amassing over a million users in under two months. It was later bought by Facebook in 2012 for $billion due to its major success.

In 2013, the app was upgraded, and users were allowed to post video clips after which more features have been adapted ever since.

How Does Instagram Work?

How does Instagram work anyway?

To better understand this question, the best thing you can do is sign up for an account. You can either sign up on the Instagram website or download the Instagram app either for Android or iPhone.

It’s also possible to install Instagram for Windows 10, although this is a smartphone-focused service, so it’s much better on a mobile device.

Once you download the application, you can sign up using your Facebook details or through a different email address, then get a chance to create your profile. All Instagram profiles are public by default, but it’s possible for you to make yours private if you like.

Exploring Profiles

Instagram is all about following and being followed by people you know or a look up to. It’s home to celebrities, politicians, influencers, friends, colleagues, and businesses. This means you can literally follow anyone and get to know what they’re up to at any given time.

If you’re not sure who to follow, hit the magnifying glass icon at the bottom to explore different pages. As you like and interact with different pages, Instagram algorithms will start recommending other similar pages that might interest you. If you know who you want to follow, there’s a search bar at the top that you can use to find the pages.

Once you find them, you only have to click the follow button to subscribe to their posts, after which you constantly see what they share on your home tab.

Instagram Engagement

The best part about following is that you can unfollow anytime you want. If you set your account to private, only the people you approve will be able to see your post, and they have to send you a request first.

Once you set up your account, using Instagram is super easy as there are several ways to engage with others. To like posts, all you have to do is double-tap on the images or videos, impress the chat icon, and leave a comment.

Moreover, you can also send them a direct message by tapping the arrow icon close to the chat bubble icon. Beyond that, you can reply to comments, tag others in your photos, and add various hashtags across the platform.

Posting and Sharing On Instagram

Instagram for beginners is really simple, and posting is the easiest and the most exciting part.

To upload on your Instagram platform, just open the plus icon at the top right corner. You’ll get an option to either upload existing photos and videos from your gallery or take a new photo or video through the Instagram software.

Once you choose or take a new photo video, a filter tray will pop up, and you can use any effects available to your liking. Every filter available is different, and you can fine-tune your images from adjusting the brightness to the contrast, colors, saturation, structure, fade, and so much more.

Once you’re done editing your photo or video, top of the next button at the top right of the screen. It’ll allow you to share your photos of videos with all followers or any direct followers you like. This is also where you tag other people, your current location, and add any captions about what you posted.

Even better, Instagram integrates with other social media platforms, including Facebook, Tumblr, Twitter, and Flickr. If, after posting your photos or videos, you would like to post to these social media outlets, you can do so by toggling each of them on and off.

Instagram Stories

If by any chance, you have been using Snapchat, then Instagram stories are very similar to Snapchat stories.

According to Instagram, Instagram stories allow you to share all your moments, and not only the ones on your profile. This feature allows you to share multiple photos or videos that appear in a slide show format known as a reel.

Instagram stories are an incredibly hot trend on social media, and millions of active users upload snippets of their lives every day. With Instagram stories, you can post short videos showcasing different aspects of your life that you want to share with your followers.

The difference between stories and regular Instagram posts is that stories only last 24 hours then expire, while you cannot change posts.

Instagram Guides

Instagram guides were introduced in 2020, and they were an instant hit. They allow users to Group content together for their followers. If you’re starting Instagram for your brand, you can group recommendations, tips, or hacks together for your followers.

Essentially, this would allow you to put more information in one guide instead of spreading it on different posts. There are three different types of Instagram guides, which are Places Guides, Post Guides, and Product Guides.

The first recommends places, the second recommend your favorite posts, and the third recommends products. Beyond that, there is so much more you can do with Instagram guides once you get the hang of Instagram.

How Does Instagram Work? The Ultimate Instagram for Beginners Guide

So how does Instagram work? Instagram is a fairly easy platform to get into, and you can have so much fun once you get the hang of it. We hope our post has explained everything you need to know to start your journey using this remarkable app.

For more informative guides, our blog section has a wide array of valuable content.


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