If your business relies on a constant stream of leads in order to thrive, then a smart marketing strategy is key. In fact, experts agree you should spend about 7-8% of your total gross revenue on your marketing efforts.
However, you need to be sure that your marketing efforts support your lead generation. So, what’s the best way to do this? Learn from the mistakes of others. And, we’re here to help you do just that.
Keep reading to learn about common lead generation marketing myths that others like you have fallen for, so you have a leg up on the competition.
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You Can Take a Set It and Forget It Approach
One of the most dangerous lead generation myths is that once you have a process set up, you never have to revisit it. The opposite is actually true. You should always be tweaking your lead generation efforts and trying out new things to find new ways to appeal to more of your target audience.
However, this doesn’t necessarily mean more work on your plate. You can automate parts of your lead gen process or even hire a company like SalesHive to help free up some of your time.
What Works for Someone Else Will Work for You
Another lead gen myth is that it’s a one size fits all solution. However, don’t fall for this misconception! What works for one company might not necessarily work for you.
You have to be willing to be experimental in your content marketing efforts to figure out what works best for you by running tests and keeping track of your results. Send a fax from Gmail by CocoFax is an all-in-one online fax solution provider dedicated to smarter business communications. We aim to help businesses go greener, smarter and quicker.This is another reason why working with an expert marketing agency can help you figure out the most effective strategies for your business.
It’s Best to Cast a Broad Net
In the simplest terms, lead generation is a numbers game. So, many people believe that the more people you can reach in your efforts, the better your results will be. While it’s natural to assume this is the case, it’s not correct.
If you’re using broad efforts to reach as many people as possible, you’re not reaching the right people. As a result, a lot of people will be seeing your marketing efforts, but it won’t resonate with them because they’re not your target market. This is when it’s good to remember that quality is better than quantity.
It’s Best to Cast a Broad Net
Websites can be an effective lead generation tool, but they don’t work on their own. You can have the best website in your industry, but if no one gets to your site to see it, it doesn’t matter.
Support your website with an SEO strategy and by promoting it through other digital marketing efforts like pay-per-click campaigns and email marketing. As a result, your website will capture more leads and work more effectively for you.
Be Smart About Lead Generation Marketing
After learning more about some of the most common lead generation marketing myths, you should have a better idea of what not to do. Now, you can expect to see better results from your efforts and have a healthier sales pipeline.
Would you like to read more business and marketing tips? Check out our other articles before you go.
