In recent years, podcasts have become quite popular and people are listening to podcasts of all sorts. There are over a million shows and on average there are thousands of listeners. As a result, people are looking for ways to promote their podcasts. Unlike advertising through Google and Facebook which is expensive and requires lots of resources, podcast promotion is affordable and easy.
Whether you’re just starting a podcast, or have an established following, Libsyn can help with podcast distribution. Since podcast distribution and promotion are cheap, you will have the ability to promote your podcast easily. Below are some useful ways to promote your podcast in 2022:
1. Email Marketing
While you do not need a large budget to promote your podcast, you do need a lot of listeners to see your message. Email marketing is the best way to get listeners to your podcast. It’s quick, easy, and inexpensive. You can use Apps like the MailChimp app to send out your email marketing emails and don’t forget to link in your podcast.
2. Audience Development
Most people are already aware of podcasts and the people who listen to them. You will have an opportunity to educate your listeners. There are a lot of listeners who are not aware of podcasts, and they need to be educated. The more you educate your listeners, the more the listeners will be willing to listen to your podcast.
3. Guest Interviews
Guest interviews are another easy way to promote your podcast. The more interviews you have, the more people will listen to your podcast. You can also have guest interviews with celebrities, politicians, and other notable people. Doing a guest interview with someone big, like a celebrity or politician, will attract attention.
4. Podcast Software
Using podcast software will help you to promote your podcast. Podcast software will help you create and schedule your podcast. Most podcasters prefer to use a program like Podbean, iTunes, or most podcast providers because they have many features. Lots of programs exist for this purpose. Make sure you take the time to check out different software programs and make sure you like the features you will get.
5. Influencer Marketing
Influencer marketing is one of the most effective ways to promote your podcast. Influencers usually have many people who listen to them. You can work with a handful of influencers to promote your podcast and grow your audience quickly. Since there are a lot of people who listen to the podcasts of influencers, you can also get attention for your podcast.
6. Tap into the Medium
One of the most popular ways to promote your podcast is through a medium that all your listeners are already using to consume content. Since podcasting is a trending phenomenon, a lot of your listeners will be on Instagram, Twitter, Snapchat, and other similar platforms. A simple way to increase your podcast’s exposure is to create a follow account and post a weekly podcast. With this account, you will be able to have a record of what your listeners think of your podcasts, and using this you can interact with your followers.
Wrapping – Up!
Podcasting is one of the most popular forms of media in the world today. Most people think that podcasting is hard to do, but it’s not as hard as people assume it is. Podcasting is also quite inexpensive to promote, and you can use the above-mentioned methods to do so. What do you think? How would you recommend promoting the podcasts? Let us know.
