The importance of social media for businesses is undeniable. And one of the best ways to take advantage of all the opportunities that come with them is to have accounts across several networks. With over 1 billion users monthly across the globe, TikTok has become a great place for businesses to grow their social media presence.
And if your brand still isn’t there, this is the right time to change that and take advantage of this unique visual platform and discover new ways to share your content and reach new potential clients. Once you have your TikTok, you need to become visible to the right people and gain a larger following. Here are 5 ways to get more followers.
Invest in Your TikTok Presence
Before getting into the specifics about how you can grow your TikTok audience, first, it’s important to understand that, like other marketing campaigns on different channels, this one will also take time, patience, and knowledge. This is why successful businesses don’t skimp on brand visibility and always have experts taking care of their marketing efforts rather than working on it alone.
To ensure a truly fruitful account that will generate lead generation or increase conversion rates, and to have a strong presence right from the get-go, you should hire a TikTok ads agency. Working with professionals that can develop your strategy, and optimize it as things progress, is key to getting you more real followers and true engagement.
Remember that Quality is Better than Quantity
Like other platforms, TikTok is full of real people with real lives, and needs for products and services. As a business that depends on some of those people, your goal is to attract them to your profile. This is why, when it comes to followers, rather than focusing solely on the number of followers, you should ensure that you are attracting the right people and that they are real.
It’s simple – bots and fake followers can’t engage with you or increase your sales. In other words, buying fake followers will bring you fake popularity. On the other hand, the right followers will interact with your content in a way that will help you gain more real followers that can become your customers.
Offer Valuable Content, and Frequently
A good social media marketing strategy focuses on a balance between paid ads and valuable content. To keep people interested in consuming the content you create and share, it should be valuable to them. Plus, it should be suitable for the platform in question, or in other words, it should be in a format that is preferred by the users of the network.
Additionally, to make the interest in your content truly valuable to you, it should be relevant to what you are selling. Sharing a video of unlikely animal friends may be cute and may attract a lot of interaction but it may not make a difference in your sales. Moreover, the person or team responsible for your TikTok account should know the trends, and understand how the network works.
To boost engagement and gain more followers make sure that you post regularly, without becoming annoying and without compromising on quality. For instance, you can make sure that you create enough quality content to post a few times a week.
Encourage User-Generated Content
Right now, knowing how to inspire user-generated content (UGC) is one of the most important skills to possess, when it comes to marketing. And TikTok is all about UGC. It allows everyday people to show their creativity to the world.
Not only does UGC cost nothing, but it may also make a difference in the final result. Many social media users are getting annoyed by all the ads popping up on their devices. And, they are much more likely to believe real people about the quality than the company itself.
Collaborate with Influencers
Influencer marketing is huge right now. However, always look for the right person, – someone who not only has a large following but also shares your values. Working with influencers can help you boost engagement and offer great content.
Some businesses avoid TikTok because it’s used primarily by younger people. For those targeting a young audience, however, this is perfect. But this was also once true for major platforms like Facebook and Instagram. With its uniqueness and the video format becoming the most popular way of consuming content, people from multiple generations are opening TikTok accounts.
This means that businesses that want to reach people from older generations may also benefit from this visual platform. Moreover, TikTok offers unique ways to target relevant audiences, and it’s still relatively underused for advertisement, making this the perfect moment to include it in your social media marketing strategy.
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