It’s time to decide what kinds of advertising you want to do next year. Experts used to tell companies to spend 2% of their revenue on advertising. But, most small businesses spend closer to 1%.
One method of advertising you may not have considered before is outside advertising. Would it help draw new customers to your business and generate more revenue than it costs?
We put together a list of our top 5 ways outdoor advertising companies can help your business grow. Keep reading to learn all about it and why you should include outdoor advertisements in your budget.
1. Outdoor Advertising Companies Help With Branding
One thing that many new and smaller companies struggle with is branding. How you choose and market that branding makes a huge difference when drawing in new customers.
Make sure you know your audience. Advertising to consumers won’t help if your customer base looks for B2B advertising.
2. It Makes You More Noticeable
Who can ignore a giant billboard while they commute to and from work? Outdoor billboard advertising is one of the most effective ways to get your company’s message seen!
3. Good Return on Investment
No matter how unique and eye-catching your advertising is, if it doesn’t bring in more revenue than it cost, then it’s not a good advertising investment. The good news is that most outdoor ads won’t cost you an arm and a leg. But, they often generate quite a buzz for your business!
4. Consumers Feel More Receptive to It
You know how it makes you almost angry when you see four minutes of commercials every 30 seconds of your TV show? The last thing you want your advertising to do is enrage your potential customers!
Did you know that most people don’t get as upset about ads while they’re outside of their homes? That’s one of the reasons why advertising outside is so effective. Consumers seem more swayed by an ad when seen outside their homes.
5. More Space To Advertise
When you place ads in a newspaper or on flyers, you have a small space to get your point across and grab the consumers’ attention. There’s much more space outside. So, you don’t need to cram your ad into a tiny box!
You’re not even restricted to advertising on land! You can buy banners that hang on the back of a plane to advertise in the sky or pay to advertise on the side of a boat.
Think Outside, Not Inside the Box
To set your business apart from the competition, you want to find unique ways to advertise to consumers. One of the best methods for today’s consumers is advertising in outdoor spaces.
Using creative outdoor advertising has more benefits than you can imagine. When you plan your budget, make sure you set aside money for outdoor advertising and watch your revenue grow!
We hope you enjoyed reading this article and that you learned about the benefits of outdoor advertising companies. If you’re looking for more informative articles about business, lifestyles, technology, and more, check out the rest of our blog today!