According to Nielsen research, 92% of individuals will trust a business review or recommendation from a peer, and 70% of people will trust a positive recommendation from someone they don’t know.
Whether it’s word-of-mouth or online reviews, people want to hear good things about a business before choosing a product or service from them.
With customer testimonials, you are in control. You can pick where they are displayed, how they are displayed, and what they say. So let’s take a closer look at how to leverage customer testimonials for maximum effectiveness.
1. Customer Quote Testimonials
When you begin to collect customer testimonials, start with quotes. They are fast, easy, and build social proof quickly. In most cases, you will have a client’s name and photo next to the testimonial, providing even more evidence that they are, in fact, an actual client of your business.
While a list of happy customer tutorials can initially look appealing, they can begin to convey the wrong message without a client photograph or name. So why are all these anonymous people without faces leaving quotes for this company?
2. Influencer Marketing Testimonials
Influencer testimonials are a relatively new and growing aspect of digital marketing strategies. The thing with influencer marketing is that it tends to be more of an advertised endorsement for your company.
An influencer is either paid directly or given a product for free to promote it. However, a highly popular influencer in your particular industry can provide you with a much-needed boost in relevant leads or new customers for your business.
3. Consumer Review Testimonials
You can source consumer reviews about your business from several dedicated review sites. Also, you can add a built-in website widget that sources them for you and displays them on your website.
These types of website customer testimonials are reliable and super helpful. You can source them in large quantities and require a customer to provide their name and other information for social proof.
You can click for more ways to learn about gathering reviews for your business here.
4. Customer Case Studies
With case studies, you are taking an in-depth look at one or more customer experiences and providing a detailed report about the experience. A case study will include an in-depth analysis of how your product or service improved a customer’s life or their business.
Case studies are often used with SaaS companies who need a compelling client narrative to show how their product is superior to their competition.
They show quantifiable proof of how that service improved the business of one of their clients.
5. Online Press Reviews
Getting your business published in a large online or print magazine is a big deal. It can provide a skyrocketing increase of new leads and customers to your business by boosting its public awareness.
If the publication is a widespread and trusted authority, expect even more warm leads from readers who may know a friend or family member who could use your product or service.
Increase Your Business Reputation With Customer Testimonials
By implementing these types of customer testimonials into your website, social media pages, and content marketing materials, you can provide social proof of the great product or service your business offers. In addition, with complete control over how you display your customer testimonials, you provide potential customers with only the most relevant testimonials related to your business and the customers you serve.
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