In the digital age, marketing is moving online more and more. Many brands are creating videos for marketing instead of writing up posters or other advertisements. For many businesses, this is both good and bad.
Online viral video marketing is great because it’s an easy way to get your name out there. Your brand can be easily shared across many platforms with little effort on your part.
The problem is, it’s a very competitive world. If you don’t know what you’re doing, it can be difficult to get views on your marketing videos. And worse – a poorly made video can even turn potential customers away rather than drawing them in, it is why you can also outsource video editing to other marketing agencies.
Never fear, though! We’re here to help. Here are 3 essential tips for viral video marketing.
What Is a Viral Video?
First, let’s clarify a few things. What exactly is a viral video?
The phrase refers to a short video or clip that spreads rapidly across social media or other video-sharing platforms. Viral videos reach massive audiences by taking off and getting lots of exposure.
This is great for marketing videos since it gets your brand out in the world!
3 Tips for Viral Video Marketing
But how do you ensure your video actually goes viral? Well, with these tips, you’ll be able to massively increase your chances!
1. Have a Plan
Filming a video is a painstaking process, but it can be made much easier by creating a plan beforehand. That means writing a script, hiring a crew, and getting ahold of equipment.
Having a plan also means knowing your audience. To make your video go viral, you need to know what kind of content your target audience enjoys. If you create something that’s popular among your audience, they’re more likely to share it with family and friends.
If you know what you’re doing beforehand, your video quality will be much better. And the better your video is, the more people will watch and enjoy it.
2. Make It Shareable
The best viral videos are simple and easy to understand. Shorter videos are better so that your video can hold your audience’s attention the whole way through. Don’t overload your viewers with information; keep the pace moving.
Interesting and unique videos are also more likely to go viral. You can make use of special effects or unconventional VFX techniques to make your video stand out.
Include a hook in the first five seconds that draws the audience in. Make use of fun graphics or visual effects for marketing. You can even rent a green screen room to add something special to your video.
Videos with these qualities are more likely to be shared and eventually go viral!
3. Evoke Emotions
Remember not to be too promotional. Audiences can be turned off by obvious and shameless advertising. Instead, focus on engaging your viewers and connecting with them.
Video is a medium that can easily evoke emotions. Use that to your advantage when marketing with visual effects. Just remember to make sure it fits your brand!
You can tell a story to make the audience feel something. Whether your video is funny, sad, happy, or anything in between, an emotional connection will make your audience remember your video and share it with others.
Learn More About Viral Video Marketing
Viral video marketing is a great way to engage potential customers of all ages and demographics. You can use video marketing to build emotional connections with your audience and encourage them to engage with your brand.
Read more articles to learn more about marketing techniques!