The staggering growth of ecommerce doesn’t mean that retail stores are done for. Implementing the right strategies can help you make more sales in this digital age. Keep reading this article as we have shared sixteen amazing tips to help you achieve your sales goals.
1. Keep your retail store germ-free
Remember that customers are skeptical about returning to the stores because of COVID-19. You have to ensure that your retail store is clean so customers can show up at your store.
Hiring commercial cleaning services can ensure that your store is clean and safe for all your staff and customers. Otherwise, you will have to hire cleaning staff and manage them, which can get hectic.
2. Focus on auto
It’s really hard to make more retail sales, which is why you should automate the whole process.
For example, you can use advanced marketing software tools for retargeting your customers who haven’t bought from you in a while. Using a tool will save you from the effort of going through a database of customers and contacting them manually.
3. The smart way to handle product returns
It can get hard for you to manage product returns. But remember that welcoming the customer who’s here to return a product can benefit you in the future.
Don’t frown when you are asked to return a product and pay the money back. Make your customer feel that they are always welcome to shop from you.
4. Introduce Add-ons in your sales strategy
Introducing Add-ons is a great option if you think about how you can sell more products to your customers.
Add-ons are not included in the marketing approach of every retail owner. Try convincing your customers to shop for more products from you. If done properly, it can easily help you increase your revenue.
5. Get help from digital marketing
Digital marketing can help you increase your sales in no time. The good thing about digital marketing is that it can bring instant results if strategies are implemented properly. Some of the famous digital marketing strategies are:
- Email marketing
- Social media marketing
- Search engine optimization
- PPC advertising
- Native advertising
- Content marketing
- Influencer marketing
Try any of the digital marketing strategies mentioned above to attract more customers to your retail store.
6. Enlist your store on online maps
You have to ensure that your store shows up whenever someone searches online to find retail stores nearby.
You can make your “Google My Business” profile to get listed on Google Maps. Make sure you also enlist your business on Bing Maps and Apple Maps, as it can also increase your visibility online.
7. Introduce “Click and collect”
“Click and Collect” is one of the hybrid sales approaches that have gotten popular during the COVID-19 lockdown. In this approach, a customer places an order online, and then they show up at your store to receive the products.
Click and collect can get difficult to implement if you do it yourself. A better option instead is hiring someone to implement it for your store.
8. Take care of your mobile customers
Smartphone users make up a large portion of online sales in this age. You should optimize your marketing strategies and your retail store to target your customers who purchase via smartphone.
Start by optimizing your website for your smartphone users. Improve your online delivery system for your smartphone customers as well.
9. Improve your customer support
The only way you can make more sales is by improving your customer support. Provide the best experience for your customers by hiring support staff for your store.
You should also open a 24/7 hotline for your customers so they can reach out to you anytime they want. It’s also great to allow your customers to leave feedback about your retail store.
10. Devise your sales targets carefully
Planning to break all your sales records instantly won’t help you get anywhere. You have to embrace your limits of how much sales you can make in a calendar year.
Devise your sales strategy accordingly to ensure that you can increase your store’s revenue. Set realistic goals and build a reliable team that can achieve those goals.
11. Don’t forget about your social responsibility
Don’t forget that you have to pay back to your community. Studies have revealed that customers are more likely to shop from a store that promises to help people in need.
Stating it out loud that you want to contribute to a social cause can increase your sales in no time. For example, you can commit to paying a certain portion of your profits to a local charity.
12. Make your store visually pleasing
Nobody wants to buy products from a dull and boring store. Your store should have a great visual appeal to ensure that customers want to buy from you.
Use proper signage to make it easier to attract customers and get more sales. Add vibrant colors to the interior of your store to lift the mood of your customers.
13. Keep your products in stock
Customers won’t like to buy from a store where products are never in stock.
You have to follow the rules of proper supply chain management to ensure that your customers can easily buy whatever products they want. Make contracts with suppliers, so products at your store never run out.
14. Embrace your loyal customers
Some customers never leave your side. You have to embrace these loyal customers to ensure that they keep shopping from you. Introduce a simple loyalty program that’s easier to understand for your customers. This way, it will become easier to get more loyal customers over time.
15. Stay in touch with your customers
Your connection with your customer doesn’t end when they get out of your shop. You have to stay in touch with your customers to ensure that you make more sales. Rely on digital communication channels as they are easier to handle and bring better results.
16. Build a solid brand with an attractive story
Good stories always connect with customers and encourage them to buy more. Develop your own brand story and highlight it to get more sales over time. Use both traditional and digital marketing channels to take your message to your target audience the right way.